Module 0 — Sales System Overview & Customer Types
Goal: sell consistently to wholesale nurseries, landscapers, garden centers, and direct retail.
Customer types
- Wholesale nurseries (volume, specs)
- Landscape contractors (timing, reliability)
- Retail stores/garden centers (presentation, labels)
- Direct public (optional; separates traffic)
Deliverable: Define your top 3 customer segments for Year 1 and what “quality” means to each.